Key data about your customers’ needs, questions, demographics and shopping habits can be crucial to knowing how to satisfy them and earn their repeat business.
Also important is understanding how new customers are most likely to find you in order to best allocate your marketing budget across a variety of useful mediums.
In the case of digital marketing, there are a select number of groups that are actually more likely to find your business online rather than through traditional print/TV/radio.
If your target demographic falls within any of the following groups that tend to use online business searches most frequently, it may be worth auditing your marketing budget to allocate more toward your digital marketing efforts:
1. Urban and Suburban Dwellers: People who reside near city centers or the suburbs have been found to be more likely to conduct online searches for local business information, reviews, and services. Surprisingly, researchers note that as population density increases, consumers are more likely to search online rather than rely on word-of-mouth information from those nearby.
2. High-income Individuals: Data shows that consumers with higher incomes tend to utilize online resources to find businesses, and also are more likely to seek out relevant reviews before contacting or booking services with a business.
3. Education Level: Since consumers with higher levels of education, such as college graduates, often continue to use online search as a tool for research, information gathering, and learning, it follows that they also trust online searches to find and review businesses.
4. Generation Z through Generation X: This span of generations, which also includes millennials, are more accustomed to having access to most things through the internet. Therefore, they’re more likely to find goods or services online. However, researchers note an increasing trend of online activity among older generations who are now embracing social media.
5. English-speaking Users: Since English is one of the most widely used languages online, those who speak English as their native language tend to use online search more frequently.
6. Mobile Users: People who primarily access the internet through mobile devices, such as smartphones and tablets, tend to use online search more frequently for information, products, and services on-the-go.
"Now that mobile has taken over, it is essential to learn as much as possible about your customer and ping them on multiple platforms."
It's important to note that these are general trends and that online search usage can vary among different demographic groups depending on cultural, regional, and individual factors. Actual search behavior may also change over time with evolving technology and user preferences.
For a free audit of your current marketing plan and how a more targeted digital marketing approach may help, contact Pro Media One today.
