Knowing how your audience might respond to increased digital marketing efforts will allow you to adequately set budgets and adapt to emerging trends. Or, conversely, you may notice opportunity if you occupy an industry that has yet to maximize the potential of DM.
With that in mind, here are some of the industries that have so far realized the greatest benefit from digital marketing.
1. E-commerce: Kind of a no brainer here! If your customers are looking to purchase goods or services online, it’d seem likely they’d also find preferred merchants online. E-commerce merchants benefit most from the ability to demonstrate the products or services they offer in more detail online, as well as enabling reviews from other customers.
These companies are most likely to utilize search engine marketing, search engine optimization, pay-per-click advertising, social media marketing, influencer marketing and email marketing to reach their target audience, increase brand visibility, drive traffic and ultimately boost sales.
2. Technology: Also not surprisingly, companies selling software, hardware or technology goods & services rely heavily on digital marketing. Among the benefits is the ability to create brand awareness, support other media campaigns and differentiating from the competition. An added benefit of DM that was pioneered by technology firms but now used by many other industries is the ability to engage and interact directly with potential customers.
3. Healthcare: The healthcare industry, including doctors, dentists and Med Spa/Aesthetic providers, have realized an especially unique benefit from digital media that extends beyond brand awareness. Those providers who’ve embraced digital the most have noted not just an increase in new patients, but also greater opportunities to provide education, receive feedback and engage with patients before they even enter the office.
Patients often report a positive experience with medical and aesthetic providers that provide useful content and make themselves approachable through digital mediums. This increased provider exposure creates greater trust as an expert in their given specialty. Most often, healthcare professionals benefit with search engine marketing, social media marketing, and content marketing.
4. Travel and Hospitality: The travel and hospitality industry greatly benefits from digital marketing to promote destinations, hotels, airlines, and other travel-related services. Often, the digital medium allows companies to more fully convey the customer experience, which is essential prior to big ticket travel and leisure purchases. Digital marketing techniques such as search engine marketing, social media advertising, content marketing, and influencer marketing can be used to reach and engage with potential travelers, provide information about travel options, offer promotions and deals, and facilitate bookings.
5. Legal: As with medical providers, those in the legal field can benefit greatly from the inference of expertise in their legal specialty that comes from engaging an audience through digital and social marketing. Since it can be difficult for potential clients to compare actual results or level of experience between lawyers like they would with other services, they increasingly rely on those who curate unique brand awareness or provide useful educational content.
Small to medium business-to-consumer law practices can especially benefit from an active campaign of search engine marketing, regular informative blog posts related to their specialty, as well as awareness and engagement through social media.
6. Real Estate: The real estate industry is increasingly grasping the endless possibilities of digital marketing to connect with potential buyers or renters, showcase properties, and generate leads. Common techniques such as property listings on websites, virtual tours, social media advertising, and email marketing are all used by forward thinking real estate agents and agencies to reach a wider audience, promote properties, and facilitate inquiries and bookings.
"It's no surprise that legal and medical aesthetics made the list! Are you ready to supercharge your marketing dollars?"
It's important to note that while these industries have benefited greatly from widespread adoption of digital marketing, there are still strategic advantages within each industry for those that utilize leading practices. Your company’s marketing effectiveness can vary depending on specific goals, target audience and the tactics employed.
For a free audit of your current marketing plan and how a more targeted digital marketing approach may help, contact Pro Media One today.
